Harbinger is rewriting the rules of commercial transport. It builds purpose-built electric vehicle platforms for the fleets, delivery operators and service businesses that move the modern economy. Studio Nine began working with the company at Series A, when it was Harbinger Motors, as a core digital partner. Since then, Harbinger has grown through acquisition and product development into Harbinger Industries, with Motors now one part of a wider business. Our remit has grown with it. We started by managing and evolving the Motors website. Now we also help shape the positioning and website for Harbinger Industries as a whole.
The challenge of selling commercial EVs
Medium-duty EV is one of the most strategically important shifts in commercial transport. It is also one of the hardest to communicate. The product is technical. The buyers are operational. The market is still pricing in the transition. So the same digital surface has to convince a fleet director, an engineering lead, a dealer principal and a Tier-1 partner. It has to do that without diluting the story for any of them. For this reason, a static brochure site was never going to be enough. Instead, Harbinger needed a living, interactive platform. It had to explain the technology, model its commercial value and support the sales and event motion as the business scaled. Increasingly, it also needed a parent-brand story that could hold a growing portfolio together.
Our role
Studio Nine embedded as Harbinger’s ongoing digital partner. We manage and evolve the site week to week, while building a suite of custom interactive tools that help customers and stakeholders explore the technology in depth. As the company grew beyond Motors, that partnership extended up into the parent brand. Harbinger still owns and controls its platforms. We provide the technical, creative and strategic muscle to keep them moving at the pace of the business.
Ongoing website management
This means continuous development, page builds, content updates, technical improvements and campaign landing pages. Together they keep the site in step with product launches, market moments and the marketing team’s pace.
Chassis Navigator
A custom-coded interactive experience lets users explore Harbinger’s chassis platforms, configurations and upfit possibilities visually. In effect, it turns a complex catalogue into a guided product journey.
Total Cost of Ownership calculator
A purpose-built TCO model translates spec sheets into the metric fleet operators actually buy on. It surfaces savings, payback and operational impact in seconds. It also arms the sales team with a credible commercial story.
Telematics Configurator
An interactive explorer for Harbinger’s connected-vehicle stack helps prospects and partners understand data, diagnostics and fleet integration. That way, they get the picture before the conversation turns technical.
Event & touchscreen experiences
We built custom on-stand applications and touchscreen tools for ACT Expo and other industry events. As a result, a booth becomes a guided product demo that captures intent in the room.
Dealer Locator
A rebuilt, map-based dealer locator helps fleet operators and service customers find and contact their nearest Harbinger dealer. So a simple utility becomes a considered part of the buying journey.
Harbinger Industries positioning & website
As Motors became one part of a larger company, Studio Nine took on the positioning and a new website for Harbinger Industries, the parent brand. That work defines how the wider business presents itself and its portfolio as it scales.
Strategic & technical partner
Beyond delivery, we act as an embedded extension of the team. That covers UX direction, sales enablement, technical implementation and brand stewardship across every digital surface, from Motors to Industries.
Impact
Over the partnership, we have shipped a growing suite of custom interactive tools. Digital tool delivery is also up 3.4×, with a fast average turnaround on every build. The result is a digital ecosystem that helps convince operators to electrify sooner. There is also a parent-brand platform ready for whatever Harbinger builds next.
“Studio Nine operates like an extension of our team. They take complex engineering and turn it into digital experiences that sell the vision before we even pick up the phone.”
— Marketing leadership, Harbinger