Landi Technologies is a clean transportation technology company helping commercial fleets transition toward more sustainable operating models. The business works with OEMs, dealers, distributors and fleet operators across CNG, alternative fuels and a broader portfolio of lower-emission technologies: the practical solutions fleets actually use as they decarbonise. Studio Nine partnered with the company during a major strategic transformation, helping it establish its identity, positioning and digital presence as an independent clean transportation technology business.
The challenge
The commercial transport sector is undergoing one of the largest sustainability transitions in its history, and the brands operating within it have to communicate something more honest than “EVs are coming.” Fleets are managing multiple technologies in parallel: alternative fuels, CNG, cleaner combustion, electrification and hybrid models. The brands they trust are the ones that understand that reality. Landi Technologies needed a positioning and identity that reflected this: credible, technical, sustainability-focused, but free of the clichés that crowd the green-tech category.
Our role
Studio Nine led the strategic transformation of the company’s market identity, repositioning the business, shaping its narrative, evolving its visual identity and building the digital platform that brought it all together. The result is a brand that communicates both technical depth and the broader strategic role the company plays within the future of clean transportation.
Strategic repositioning
Guided the transition to Landi Technologies, defining the new market identity, strategic positioning and brand foundations of the independent business.
Sustainability positioning
Framed the brand around the real complexity of fleet decarbonisation (alternative fuels, CNG, multi-path strategies and practical implementation), not single-technology clichés.
Messaging & communications strategy
Built the messaging architecture, value proposition and tone of voice, balancing technical credibility, environmental responsibility and commercial practicality.
Visual identity evolution
Modern, clean, technical, premium: refined the brand identity to feel sustainability-led without leaning on tired green-tech visual language.
Website strategy & build
Designed and developed the digital platform, positioned as a strategic communications platform, not a brochure site. Built to communicate both technical depth and category leadership.
Ongoing strategic partnership
We continue to support the brand and digital surface as the clean transportation market evolves. A long-term collaborator rather than a one-project supplier.
Impact
A full strategic brand repositioning delivered end-to-end, four-plus audience segments addressed (OEMs, dealers, fleets and partners), and an ongoing partnership through continued market transformation. A brand built for the real energy transition.
“Studio Nine helped us position a real, working answer to fleet decarbonisation: credible, technical, and free of green-tech cliché.”
— Marketing leadership, Landi Technologies