GEO Visibility Score

The score is a weighted blend of five tiers. Each tier scores 0–100; the overall score is a weighted average.

• Crawlability · 25%: homepage HTTP 200, robots.txt present, sitemap.xml present, llms.txt present (the emerging convention for an LLM-readable summary of a site), and no AI bots blocked.
• Comprehension · 30%: clear title (50–60 chars), 120–160 char meta description, canonical URL, complete OpenGraph, Organization JSON-LD (the single biggest signal), WebSite JSON-LD, and enough content to summarise (~400+ words).
• Citability · 25%: sentences an LLM can quote standalone (8–32 words, third person, with a proper noun or number signal), one clear H1, multiple H2s, headings that lead with claims (not “How…” or “What…” questions), a named author, and BreadcrumbList schema.
• Freshness · 10%: recent year visible in content, <lastmod> on sitemap entries, dateModified in JSON-LD.
• Authority · 10%: Article/BlogPosting schema with author + publisher + dates, sameAs links to verified profiles (LinkedIn, X, Crunchbase, Wikidata), meta description quality.

What it doesn't do: it doesn't query LLMs to see if you come up for category questions (yet), and it doesn't render JavaScript. What gets scored is what an AI crawler sees on first fetch. Nothing is stored. Refresh and it's gone.

A score of 70+ means an AI engine asked a relevant question about your category will likely find, understand and quote you. 40–70 is where most sites sit, fixable in a week. Below 40 means you're effectively invisible to the new ranking surface.