OW Logistics is a boutique global 3PL headquartered in the United States, supporting retailers and brands as they move goods from Asia into the US and navigate the complexity of modern global supply chains, across freight, vendor management, retail logistics and import operations. Studio Nine has partnered with OW Logistics since 2018 as its embedded marketing and creative partner, effectively operating as the company’s outsourced marketing department. We work directly with the CEO and Head of US Operations across the company’s entire brand and communications ecosystem.
The challenge
Global logistics is competitive, operationally complex and overwhelmingly relationship-driven. Trust, responsiveness and proof matter more than visibility. The challenge for OW Logistics wasn’t volume; it was building a marketing and communications platform capable of communicating operational credibility, differentiating from much larger enterprise providers, and supporting commercial growth on the same cadence as the logistics industry itself.
Our role
We don’t deliver projects to OW Logistics. We operate their marketing function. That includes the strategic direction and the day-to-day execution: brand, website, sales materials, RFPs, event collateral and the customer-facing assets that support commercial growth. It lets the business move quickly, present polished work to procurement teams, and avoid the cost and overhead of building an in-house team to do the same.
End-to-end marketing partnership
Operate the full marketing ecosystem (brand, website, comms, creative, campaigns, events and customer-facing assets) across virtually every touchpoint.
Brand & communications direction
Shape how OW Logistics communicates operational credibility, responsiveness and customer trust within an increasingly competitive 3PL market.
Website management & evolution
Manage and continuously develop the digital presence, keeping the brand aligned with both customer expectations and the fast-moving nature of global logistics.
Sales enablement & RFP support
Produce the proposal documents, RFP responses, capability presentations and pitch materials behind real commercial growth, translating logistics expertise into procurement-ready assets.
Events, collateral & ongoing execution
Event materials, exhibition assets, print collateral, campaign work and customer-facing creative: hands-on creative production at the pace of the business.
Embedded leadership collaboration
Work directly with the CEO and Head of US Operations as a trusted strategic and creative partner: long-term, leadership-level trust.
Impact
Eight years of continuous embedded marketing partnership, a marketing function owned by Studio Nine end-to-end, and zero in-house marketing headcount required to operate it. A marketing function that scales with the business.
“Studio Nine is our marketing department. They show up at the speed of the business, and the work walks into procurement meetings looking better than the enterprise competition.”
— Executive leadership, OW Logistics