OW Logistics is a boutique global 3PL headquartered in Singapore. It helps retailers and brands move goods from Asia into the US and handle the complexity of modern global supply chains. That covers freight, vendor management, retail logistics and import operations. Studio Nine has been its embedded marketing and creative partner since 2018. In practice, we run 3PL marketing for the company as its outsourced marketing department. We also work directly with the CEO and Head of US Operations across the entire brand and communications ecosystem.
The challenge
Global logistics is competitive, operationally complex and overwhelmingly relationship-driven. Trust, responsiveness and proof matter more than visibility. The challenge for OW Logistics wasn’t volume. Instead, it needed a marketing and communications platform that could communicate operational credibility and stand apart from much larger enterprise providers. That platform also had to support commercial growth at the same cadence as the logistics industry itself.
Our role
We don’t deliver projects to OW Logistics. We operate their marketing function. That includes the strategic direction as well as the day-to-day execution: brand, website, sales materials, RFPs, event collateral and other customer-facing assets. As a result, the business moves quickly and puts polished work in front of procurement teams. It also avoids the cost and overhead of building an in-house team to do the same.
End-to-end 3PL marketing
We operate the full marketing ecosystem across virtually every touchpoint. That spans brand, website, comms, creative, campaigns, events and customer-facing assets.
Brand & communications direction
Our job here is to shape how OW Logistics communicates operational credibility, responsiveness and customer trust. The 3PL market keeps getting more competitive, so that voice matters.
Website management & evolution
We manage and continuously develop the digital presence. That keeps the brand in line with customer expectations and with the fast-moving nature of global logistics.
Sales enablement & RFP support
Proposal documents, RFP responses, capability presentations and pitch materials all sit behind real commercial growth. In each case, we translate logistics expertise into procurement-ready assets.
Events, collateral & ongoing execution
Hands-on creative production keeps pace with the business. This includes event materials, exhibition assets, print collateral, campaign work and customer-facing creative.
Embedded leadership collaboration
We work directly with the CEO and Head of US Operations as a trusted strategic and creative partner. It is a long-term relationship built on leadership-level trust.
Impact
OW Logistics has had eight years of continuous embedded logistics marketing from Studio Nine. We own the marketing function end to end, so it needs zero in-house marketing headcount to run. It also scales with the business.
“Studio Nine is our marketing department. They show up at the speed of the business, and the work walks into procurement meetings looking better than the enterprise competition.”
— Executive leadership, OW Logistics