In a home full of glowing rectangles, the most arresting object on the wall is the one that moves. Our client makes it. It is a connected, app-controlled display that spells out messages, art and moments through hundreds of mechanical flaps. Each flap turns with a sound you feel as much as hear. Call it analogue theatre with a digital brain. The company builds it from vetted materials, to a standard that has earned design awards and a place in some of the most considered interiors in the world.
Fresh out of production and proven in its home market, the company was ready for something harder than building a beautiful object. It had to sell it, at a premium, to the world. So Studio Nine came in to lead that push. Studio Nine was brought in to lead that push, owning the global go-to-market from strategy through to the campaigns running live today.
The challenge
A remarkable product is only half a launch. This one carries a premium price and sits in a category most people do not yet know they want. It also had to travel from a single proven market to many at once, each with its own audience, culture and buying behaviour. The magic of the object is physical: the tactility, the movement, the sound. That is precisely the part that is hardest to convey on a screen or in an ad. The task, then, was to build desire at scale, in several markets, for a category of one. Meanwhile, a young production line was still finding its rhythm. That needed a go-to-market that could travel: one story, told with discipline, everywhere it landed.
Our role
Studio Nine was engaged as the global go-to-market partner for the launch. We turn a production-ready product into worldwide demand, and we stay accountable for the result. Our work runs from the first strategic decision to the live campaign. As a result, a focused internal team can reach a global audience with the confidence of a much larger operation.
Global go-to-market strategy
This is the foundation. It starts with market prioritisation and sizing, then audience definition. Next comes a positioning and message architecture that holds up across cultures, with proposition and pricing framing for each market. Last comes a phased plan for entering regions in the right order, rather than all at once.
Launch out of production
We built the launch around the production ramp. That turned “fresh off the line” into a moment rather than a footnote. We also paced demand generation to meet new supply, so momentum and availability moved together.
Campaigns, live in market
Full-funnel campaigns now run across paid, social and content. They introduce the object to new audiences and turn curiosity into orders. Each campaign has to make the tactile experience land on a screen, then carry the viewer all the way to purchase.
Performance and global traction
We measure the work and optimise it live. As campaigns compound, the client is seeing rising demand and growing recognition in new regions. International interest is now a meaningful and increasing share of the whole.
Impact
An object admired at home is now wanted worldwide. A premium product, fresh from the line, reached a global audience through a coordinated launch. Campaigns are live in market, and international traction is climbing month on month. Beyond the numbers, the company gained a go-to-market operation built to keep expanding. It now has a repeatable way to enter a new market and make a beautiful thing impossible to ignore.
“Studio Nine took us from a great product ready to ship to a brand the world is starting to ask for. They own the go-to-market end to end, and the traction speaks for itself.”
— Head of Brand