Team is a release management platform for the music industry. It brings visibility, orchestration and operational control to modern music rollouts. Labels, managers and artists still coordinate releases through spreadsheets, Slack threads, shared drives and email chains. Team replaces all of that with a single source of truth for the entire release lifecycle. Studio Nine is Team’s end-to-end marketing function, so we work alongside the founders from pre-launch through active growth. Studio Nine founder Simon Lodge serves as CMO. He leads every part of the music tech marketing programme, from positioning and brand to organic, paid, partnerships and growth infrastructure.
The challenge
Modern release campaigns are operationally chaotic. Every release touches a dozen tools and ten stakeholders, yet nobody shares visibility. The opportunity is not to ship another productivity tool. Instead, it is to define an entirely new category: the release operating system. That means building the narrative, brand, digital surface, demand engine and growth infrastructure in parallel, while the product itself is still taking shape. Music also does not respond to generic SaaS marketing. In this industry, trust comes from specificity, fluency and credibility rather than louder messaging.
Our role
Marketing sits inside Team rather than bolted on from outside. GTM is the wrapper. Inside it sits the whole programme: brand and messaging, organic and paid, partnerships, content, web and the systems that hold it together. The work spans every surface a high-performing in-house team would own, run at startup speed.
Category & positioning
We position Team as the release operating system. The category centres on visibility, orchestration and operational control, rather than feature comparisons with generic project tools.
Brand & messaging
Next comes the core brand, which we are developing from the ground up. That covers the visual identity, narrative system and value-proposition architecture. It also covers the language Team uses across every surface, so the company sounds like part of the industry it serves.
Go-to-market
The GTM programme starts from first principles. It covers ICP definition, segmentation, messaging frameworks, funnel design and launch sequencing across labels, managers and artist teams.
Organic growth & content
Our always-on organic engine runs founder-led social, editorial, campaigns and community narrative. Together they make Team a credible voice on modern music operations.
Paid media & performance
Paid media runs across the channels that reach the industry. It pairs performance discipline with brand-safe creative. Then what we learn feeds back into positioning and product.
Partnerships
The partnership programme builds relationships across the music ecosystem. These give Team distribution, credibility and reach beyond what paid alone can buy.
Website & digital
We design and build the marketing site as both a brand statement and a conversion engine. It has to feel modern, intelligent and operationally credible to anyone who has ever run a release.
Custom CRM & marketing systems
Off-the-shelf CRMs do not understand the music industry. So we are designing a bespoke CRM and growth stack around Team’s workflows. It includes signal-driven outreach, a data model that understands how releases work and integrated marketing operations.
Embedded marketing leadership
Simon Lodge serves as Chief Marketing Officer. He sits in the executive team and leads marketing strategy and execution alongside the founders.
Where it stands
Together, we are defining a new category and taking it to market. Studio Nine owns the complete marketing function end to end. Meanwhile, we are building custom platforms alongside the product, from CRM to growth infrastructure. The engine is live and compounding as Team scales.
“Studio Nine isn’t our agency. They’re our marketing team. They’re building the strategy, brand, website and growth engine we’re scaling on.”
— Founding team, Team