Case 01 · 2023
Harbinger Motors
Building the digital ecosystem behind a new era of commercial EVs.
01 — The brief
A category-defining EV company that needed a category-defining digital platform.
Harbinger is rewriting the rules of medium-duty commercial transport — building a purpose-built electric vehicle platform for the fleets, delivery operators and service businesses that move the modern economy.
In 2023 we were brought in as their ongoing digital agency partner. The brief: take on the management and evolution of their website, then build out the wider digital ecosystem the business needed to communicate a fast-moving, highly technical proposition to fleet buyers, dealers, partners and investors at the same time.
02 — The challenge
A technical product, multiple audiences, a market still being formed.
Medium-duty EV is one of the most strategically important shifts in commercial transport — and one of the hardest to communicate. The product is technical. The buyers are operational. The market is still pricing in the transition. The same digital surface has to convince a fleet director, an engineering lead, a dealer principal and a Tier-1 partner — without diluting the story for any of them.
A static brochure site was never going to be enough. Harbinger needed a living, interactive platform capable of explaining the technology, modelling its commercial value, and supporting the sales and event motion as the business scaled.
03 — Our role
A digital ecosystem, not a website.
We embedded as Harbinger's ongoing digital partner — managing and evolving the site week-to-week, while building a suite of custom interactive tools that help customers and stakeholders explore the technology in depth. Harbinger retains ownership and control of their platforms; we provide the technical, creative and strategic muscle to keep them moving at the pace of the business.
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01
Ongoing website management
Continuous development, page builds, content updates, technical improvements and campaign landing pages — keeping the site aligned with product launches, market moments and the marketing team's velocity.
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02
Chassis Navigator
A custom-coded interactive experience that lets users explore Harbinger's chassis platforms, configurations and upfit possibilities visually — turning a complex catalogue into a guided product journey.
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03
Total Cost of Ownership calculator
A purpose-built TCO model that translates spec sheets into the metric fleet operators actually buy on. It surfaces savings, payback and operational impact in seconds and arms the sales team with a credible commercial story.
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04
Telematics Configurator
An interactive explorer for Harbinger's connected-vehicle stack — helping prospects and partners understand data, diagnostics and fleet integration before the conversation gets technical.
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05
Event & touchscreen experiences
Custom on-stand applications and touchscreen tools used at ACT Expo and other industry events — turning a booth into a guided product demo and capturing intent in the room.
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06
Strategic & technical partner
Beyond delivery, we act as an embedded extension of the team — UX direction, sales enablement, technical implementation and brand stewardship across every digital surface.
Impact
A digital surface that does the work.
"Studio Nine operates like an extension of our team. They take complex engineering and turn it into digital experiences that sell the vision before we even pick up the phone."Marketing leadership Harbinger Motors
Studio Nine team
- Simon Lodge — Strategy & Account Direction
- Senior Designer — UX & Visual Design
- Lead Developer — Interactive Tools & Web
- Producer — Delivery
Disciplines
- Website Management & Development
- Interactive Product Tools
- Sales Enablement Assets
- Event & Touchscreen Experiences
- Marketing Execution
Status
- Engagement: 2023 — ongoing
- Sector: Medium-duty EVs
- Region: United States