Case 05 · 2022
Landi Technologies
Positioning a new era of sustainable commercial transport.
01 — The brief
Clean technologies for businesses on the move — positioned for what comes next.
Landi Technologies is a clean transportation technology company helping commercial fleets transition toward more sustainable operating models. The business works with OEMs, dealers, distributors and fleet operators across CNG, alternative fuels and a broader portfolio of lower-emission technologies — the practical solutions fleets actually use as they decarbonise.
We partnered with the company during a major strategic transformation, helping it establish its identity, positioning and digital presence as an independent clean transportation technology business.
02 — The challenge
A transformation, not a refresh. A position, not a palette.
The commercial transport sector is undergoing one of the largest sustainability transitions in its history — and the brands operating within it have to communicate something more nuanced than "EVs are coming." Fleets are managing multiple technologies in parallel: alternative fuels, CNG, cleaner combustion, electrification, hybrid models. The brands they trust are the ones that understand that reality.
Landi Technologies needed a positioning and identity that reflected this — credible, technical, sustainability-focused, but free of the clichés that crowd the green-tech category.
03 — Our role
Strategic repositioning across brand, narrative and digital.
We led the strategic transformation of the company's market identity — repositioning the business, shaping its narrative, evolving its visual identity and building the digital platform that brought it all together. The result is a brand that communicates both technical depth and the broader strategic role the company plays within the future of clean transportation.
-
01
Strategic repositioning
Guided the transition to Landi Technologies — defining the new market identity, strategic positioning and brand foundations of the independent business.
-
02
Sustainability positioning
Framed the brand around the real complexity of fleet decarbonisation — alternative fuels, CNG, multi-path strategies and practical implementation — not single-technology clichés.
-
03
Messaging & communications strategy
Built the messaging architecture, value proposition and tone of voice — balancing technical credibility, environmental responsibility and commercial practicality.
-
04
Visual identity evolution
Modern, clean, technical, premium — refined the brand identity to feel sustainability-led without leaning on tired green-tech visual language.
-
05
Website strategy & build
Designed and developed the digital platform — positioned as a strategic communications platform, not a brochure site. Built to communicate both technical depth and category leadership.
-
06
Ongoing strategic partnership
Continue to support the brand and digital surface as the clean transportation market evolves — a long-term collaborator rather than a one-project supplier.
Impact
A brand built for the real energy transition.
"Studio Nine helped us position a real, working answer to fleet decarbonisation — credible, technical, and free of green-tech cliché."Marketing leadership Landi Technologies
Studio Nine team
- Simon Lodge — Strategy & Account Direction
- Brand & Identity — Studio Nine
- Web Design & Build — Studio Nine
- Messaging & Narrative — Studio Nine
Disciplines
- Brand Repositioning
- Strategic Messaging
- Visual Identity
- Website Strategy & Build
- Sustainability Narrative
Status
- Engagement: 2022 — ongoing
- Sector: Clean transportation / commercial fleets
- Mantra: Clean technologies for businesses on the move
Next case
ElectroTempo