The Journal
Notes from the studio.
Strategy, brand, and the operating system behind modern marketing teams. Written by the studio for people building ambitious companies — no marketing podcast cliches, no "10 tips" lists.
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05 · 2026
Distribution eats craft for breakfast
Strategy
6 min
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04 · 2026
Strategy is the product
Strategy
6 min
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03 · 2026
Why brand is a budget line, not a vibe
Brand
4 min
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02 · 2026
Audit before you art-direct
Process
5 min
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01 · 2026
The case for a smaller agency
Studio
7 min
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12 · 2025
What every Series B should fix before scaling brand
Strategy
8 min
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11 · 2025
The Growth Lifecycle, fully annotated
Process
12 min
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10 · 2025
Why most rebrands fail (and the three that don't)
Brand
6 min
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